Hey guys! It may not come as much of a surprise, but LEGO has announced that LEGO VIDIYO will not be releasing the new wave of sets in 2022. In fact, they have actually informed retailers that they can cancel any upcoming orders as well, which will affect the second collector’s figure series announced for October. Thanks to promobricks.de (and their sources).
YouTuber, just2good, isn’t that surprised by the news:
During a live podcast, YouTuber, My Brick Opinions, hears about the news:
We wanted to provide you with an update regarding LEGO VIDIYO.
As you know, we launched LEGO VIDIYO in January to connect with children in a completely new way, blending music, digital play and LEGO building in a fun and unique way. The product tested extremely well during development and has received really positive feedback from those children and families who have played with it.
We’ve seen a positive response to the launch, but we’ve also received feedback from people that we could make the play experience across the app, BeatBits, music and minifigures even simpler. So, we’re taking that onboard and together with Universal Music Group are going to pilot some new ideas in 2022, then release new play experiences in 2023 and beyond.
LEGO VIDIYO is very much still available, the current products will continue to be sold in stores and marketed globally, and we’re continuing to support this fantastic play experience, including new updates and fun challenges to the app to inspire children’s creative music video making.
Thank you for your continued support of the LEGO brand, we hope for your understanding behind this decision.
promobricks.de: “One can only speculate about what might be hidden behind a “simpler design”. It would definitely be desirable if future VIDIYO sets would offer play value even without the app. In addition, many LEGO fans want minifigures from real artists who are under contract with Universal Music. So there are enough points at which the two partners could start.”
thebrickfan.com: “It’s not really a big surprise but there have been reports of the sets being heavily discounted around the world, even after the first wave which suggest the sets weren’t selling well.”
brickfinder.net: “This could also be a way for LEGO to consolidate their resources for the theme and relaunch it at a later date”
brickfanatics.com: “Sets are also rarely cancelled, with at least six in the past falling to this fate. It’s as of yet unknown whether or not 43108 Bandmates Series 2 will still receive a full release, a partial one, or none at all.”
So what do you think of this news? Do you think LEGO will cancel the theme altogether? Comment below!
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