Hey guys! TIME100 Most Influential Companies has LEGO on the list in the Innovators category for the most influential in fostering creativity with initiatives like the LEGO Braille Bricks and the Rebuild The World campaign.
“Which companies are shaping our future? That’s the question at the heart of our first ever TIME100 Most Influential Companies, a new list—and an expansion of our iconic TIME100 franchise—that highlights businesses making an extraordinary impact around the world. To assemble it, TIME solicited nominations across sectors including health care, entertainment, transportation, technology and more from our global network of editors and correspondents, as well as from industry experts. Then, we evaluated each one on key factors, including relevance, impact, innovation, leadership, ambition and success. The result is a diverse array of 100 institutions, from the tech startup engineering a smarter way to recycle to the cryptocurrency firm reimagining the future of money to the pharma titans creating the vaccines of tomorrow (and today). Together, these businesses—and the leaders who steer them—are helping to chart an essential path forward.“
CEO Niels B. Christiansen tells TIME:
“During worldwide COVID-19 lockdowns, Lego creations have stacked up in homes with children. The company reported a 21% jump in sales, resulting from the immediate demand for in-home entertainment and the company’s pre-pandemic push to boost online sales globally. While its flagship product remains the classic brick, the 88-year-old family-owned company is evolving to recognize the diverse needs of young consumers with new offerings like Lego Braille Bricks and pandemic-inspired online content and hybrid learning resources. As families continue to hunker down, Lego love appears to be growing. “I have never gotten so many letters … [about] how important Lego play has been”
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