Hey guys! Just yesterday, LEGO put out a statement that LEGO VIDIYO will not be releasing the new wave of sets in 2022 and informed retailers that they can cancel any upcoming orders. You can go back to that post HERE. This had everyone speculating LEGO VIDIYO was on the verge of being cancelled altogether. LEGO has now clarified this information with this statement:
We wanted to provide you with an update regarding LEGO VIDIYO.
As you know, we launched LEGO VIDIYO in January to connect with children in a completely new way, blending music, digital play and LEGO building in a fun and unique way. The product tested extremely well during development and has received really positive feedback from those children and families who have played with it.
We’ve seen a positive response to the launch, but we’ve also received feedback from people that we could make the play experience across the app, BeatBits, music and minifigures even simpler. So, we’re taking that onboard and together with Universal Music Group are going to pilot some new ideas in 2022, then release new play experiences in 2023 and beyond.
LEGO VIDIYO is very much still available, the current products will continue to be sold in stores and marketed globally, and we’re continuing to support this fantastic play experience, including new updates and fun challenges to the app to inspire children’s creative music video making.
Thank you for your continued support of the LEGO brand, we hope for your understanding behind this decision.
YouTuber, just2good, reads through the statement and gives his opinions about it:
thebrickfan.com: “It seems like corporate speak but they have been taking feedback from the community regarding the sets and the app and will be piloting some new ideas in 2022 and releasing new play experiences in 2023.”
promobricks.de: “It would definitely be desirable if future VIDIYO sets would offer play value even without the app. In addition, many LEGO fans want minifigures from real artists who are under contract with Universal Music. So there are enough points at which the two partners could start.”
brickfinder.net: “I’m not sure what they mean by “could make the play experience across the app, BeatBits, music and minifigures even simpler”. I kind of like the psychedelic minifigures and I think the main pain point was that it was just too expensive for a feature that no one asked for.”
zusammengebaut.com: “The fact that we are now working on a future shows that the song is not over yet. Maybe a new key is simply chosen.”
jaysbrickblog.com: “Hear that? That’s the sound of a LEGO theme slowly withering away before it inevitably meets its maker. If you can’t hear anything, just imagine a Llama making terminal sounds, with a dope techno beat thumping in the background.”
brickfanatics.com: “The second wave of sets that arrived this summer in the UK and Europe (and will launch next month in the US) at least offer something in the way of an actual build experience, but the dismal performance and limited functions of the app have essentially already signed the (temporary) death warrant for VIDIYO.”
brothers-brick.com: “If you are a fan of the VIDIYO minifigures, you should keep an eye on the Series 2 that shall be released later this year. In case the concept of the theme is about to change, Series 2 of the Bandmates will be the last one of its kind.”
Will you still purchase the next wave? Comment below!