MAKE A DIFFERENCE!! LEGO Rebuild The World #BuildToGive Campaign

Hello LEGO Fans!! You can make a difference! It’s simple! All you need to do is build a star out of LEGO blocks, then post it on social media before December 2021 ends. LEGO will then donate a set to someone in need, whether that be children in hospitals, children’s homes, and vulnerable communities. The LEGO Rebuild The World Campaign is now in its fifth consecutive year running. Last year, over a million sets were distributed around the world and this year, LEGO is hoping to exceed that with their set goal of 1.5 million. So, take the time and build a star so other children can too!

How to build a LEGO® Star

It’s time for our annual #BuildToGive campaign! This year, with your help, we are aiming to bring the joy of LEGO® play to up to 1.5 million children in need.

It works like this. You build a holiday ornament out of LEGO bricks, share it on social media with #BuildToGive, and we’ll donate a LEGO set to a child in need, through our network of charity partners.

Hmm… that seemed too easy. Let me check my notes… Nope, it really is that simple! This year, we’re asking fans and families around the world to grab their bricks and build that most sparkly of holiday ornaments – a star!

“But how can we build stars out of our LEGO bricks?” we hear you cry. “What’s the best way? Tell us, please, please please!!!”. 

Well, who better to calm you down than one of our wonderful Art Directors (and now honorary Goodwill Holiday Elf) – Patrick Hansen! 

Patrick’s specialty is digital 3D LEGO builds, a job that requires an expert understanding of how to use LEGO bricks to make all manner of unusual and unique objects – including stars!

Be creative

“A star is a great choice for a LEGO build, because everyone knows the shape, and so everyone should know how to build one. 

“But it’s also a tricky shape, especially to recreate with LEGO bricks. Simply because a classic star has five points, and a LEGO brick only has four corners. 

“That’s where you need to start being creative. Take all your random LEGO pieces and ignore what they actually are and instead focus on their shape. For example, a croissant piece can be perfect if you need a semicircle, or you could even use a horse as the base of your star!” 

(One of our favorite recent examples this past year of our designers using strange pieces for unexpected effects came with the LEGO Bonsai Tree, where you’ll see that the beautiful blossoms are made up of… pink frogs! But anyway… back to Patrick)

Make it sturdy

“But while you might be able to build a star, in order for it to be a proper holiday ornament that you might hang from somewhere, it needs to be sturdy, which is where the challenge comes in. 

“A lot of people make the mistake of making their builds too complicated, too early. Think back to when you were a young child and you were asked to make or draw something. You’d focus on the basics and it would be really easy to recognize. Like, if you drew a house as a kid, it would just be a square and a triangle, and everyone would know what it was. So think like a kid when you start building, and then you can get more creative as you get more confident.”

Make it stand out

So how do we go about making our stars stand out, Goodwill Holiday Elf? 

“Honestly… you can call me Patrick… 

“Making things stand out isn’t always about making them big. In fact, sometimes it can be easier to build stuff bigger – the real skill is often in making things smaller. Plus, when you’re making holiday ornaments, making them teeny-tiny makes them easier to hang up!

“Of course, you should use lots of bright colors, which will really help to make them stand out if you hang them in trees.

“And if you want to hang them up, think about that when you are building. If you are building a big star, then you might want to build in two holes for the string to loop through, so it doesn’t become imbalanced.”

“And finally, transparent LEGO elements (like those small, circular 1×1 studs) are perfect if you want to add gemstones to your stars, to give them that little bit extra sparkle!”It’s safe to say that we can’t wait to be dazzled by your stars this holiday season! Happy building, and happy holidays!

#BuildToGive

PRESS RELEASE

The LEGO Group asks families to build a star and make a difference

Through #BuildToGive, the LEGO Group is encouraging families to get creative and help bring the joy of play to 1.5 million children in need.

Billund, November 4, 2021: For many people around the world, the holiday season is a time for togetherness and laughter, but for a lot of families it can be a challenging period. To help make the holidays brighter for children in need of play, the LEGO Group is encouraging everyone to grab their bricks, build a star – small, big, or wonderfully weird – to help pass on the joy of play as part of its Rebuild the World #BuildToGive initiative.

For the fifth consecutive year, #BuildToGive will once again invite fans and families to come together and get creative to make a difference. According to the LEGO Play Well study, 96% of parents think that play helps strengthen family bonds(1), with #BuildToGive providing the perfect opportunity to play and have some fun together, whilst helping give another child a joyful play experience.

For every star built and shared on social media or LEGO Life using the hashtag #BuildToGive before the end of December, the LEGO Group will donate a LEGO set to a child in need, giving children in hospitals, children’s homes, and vulnerable communities the chance to play this holiday season.

Last year, the company donated more than 1 million sets and this year it wants to take that even further, with a goal of bringing LEGO play to 1.5 million children around the world. The sets are distributed through the LEGO Group’s network of local charity partners in 29 countries around the world.

“For generations and across cultures, people far apart have felt connected to one another while looking at the same starry sky. That’s why we’ve put them at the heart of our #BuildToGive initiative this year – to connect families around the world through play at this time of togetherness and celebration,” said Kathrine Kirk Muff, Vice President of Social Responsibility at the LEGO Group. “Over the last four years, thanks to fans and families around the world, we have donated millions of LEGO sets to children in need of play through #BuildToGive. This year will be our biggest to date, as we aim to share the gift of LEGO play with 1.5 million children and hope that everyone from little builders to expert ones have some festive fun building stars while taking pride in the fact they are helping to make a difference.”

The #BuildToGive campaign is just one example of how the LEGO Group works with a range of charity partners and the LEGO Foundation to bring play to children in need in communities around the world. These programs provide children with opportunities to develop life-long skills such as problem solving, collaboration and communication to help them succeed in the future. In 2022, the LEGO Group aims to reach eight million children around the world with learning through play.

The LEGO Group is launching #BuildToGive with a global campaign video showing families coming together to build their stars. The #BuildToGive page on LEGO.com will be filled with building inspiration as well as star building tips to help families to get their creative juices flowing. The LEGO Group is also making a series of collectible #BuildToGive gift cards which will be available in LEGO Retail stores during the holiday period.

You can find out more information about the campaign and how to get involved at LEGO.com/BuildToGive.

Happy LEGO Building!

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