OFFICIAL LEGO STATEMENT!! Price Changes in Western Europe

Hey guys! LEGO has responded to the rumours floating around regarding possible price increases for 2022. It’s important to note that North America will not be affected by these adjustments. Thumbs up! Take a read through the official statement released by LEGO:

The LEGO Group has no plans to increase the recommended retail price (RRP) of its portfolio of products.

In Western Europe, we’ve taken steps to make RRP pricing more consistent across different countries from 2022. The RRP of the majority of LEGO sets will not change as a result of this. However, on a small selection of sets the RRP will either go down or up depending on the set and the country.

There are currently no plans to make such changes in other markets.

It’s important to note that the final price charged to shoppers is set by retailers, not the LEGO Group.

I found it quite interesting to read through some of the opinions of my favourite LEGO Bloggers about this topic. Below are some statements from various sites. Click on the Bloggers site to read through their full articles. “LEGO has stated that they have made the recommended retail price more consistent in many countries for 2022 and a majority of the sets will not see price changes. There will be some sets that will have the RRP go up or down depending on the set and country. “ “The reason for this approach is likely to be that, from January 1st, 2022, the non-binding sales prices (RRP) and the associated purchase prices for dealers in the entire euro area are to be harmonized. At the moment, customers in different European countries have to pay different amounts for sets. In the Netherlands and France, for example, the terminal blocks from Denmark are considerably more expensive than in Germany. This will end in 2022. So if a set costs 99.99 euros in this country in the future, you will be able to buy it in France or Spain for the same price.” “Unfortunately, LEGO has not yet revealed what exactly belongs to the “Western Europe Region” for the LEGO Group. Many Central European countries (including Germany) are certainly included there. However, LEGO has not yet answered us whether Northern European countries such as Finland are also included.” “That final line obviously doesn’t apply to and LEGO Stores, where the LEGO Group very much does set the price charged to consumers. But the end result is the same: the recommended retail price of some sets will indeed change from 2022, while we can expect more consistent pricing across Western Europe for new releases going forward.” In the statement, which I am sharing with you in full, there is talk of the dealers being able to set the prices themselves. But one thing is also clear: when the RRP rises, so do the purchasing costs, which is likely to be at the expense of smaller retailers, as large players like Amazon can juggle prices much more easily. Nobody thinks it’s good to suddenly pay more for the same product. So at least the hope remains that the deflections will not go up with too many sets. “Personally, I think this move is a response to the Supply Chain Crisis currently engulfing the world, which has seen increased prices of logistics, raw materials and in nearly every part of the supply chain. The statement sounds like PR fluff, that avoids attributing this increase to any one factor.” “It is important to note that a lot of the different business units around the world have the autonomy to price LEGO’s “portfolio of products” as deemed by the market forces at that time in their respective market regions.” “It is currently unknown whether pricing in other Eurozone countries will be affected, but present discussions are focused primarily upon German prices shifting to match their neighbours, rather than prices changing elsewhere to match Germany.”

Whats your opinion on this statement? How do you feel about the price increases for 2022? Comment below!

Happy LEGO Building!

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