The LEGO Group Named Most Reputable Company in the World…AGAIN!

Hey guys! The RepTrak Company™ announced the annual Global RepTrak®100 survey today and The LEGO Group ranked the most highly regarded company in the world when it comes to corporate reputation. This is pretty impressive, but even more so, for the second year in a row!

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results:

“I am very proud of everyone at the LEGO Group who contributed to us being recognised as the most reputable company for the second year in a row. During a difficult year we prioritized doing what’s right and lived our values. We supported those in need and inspired children and families through play. Being able to have a positive impact on society motivates us every day.” –

Check out the top 10 ranked companies and their scores:

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Here are the full details on the survey, directly from

2021 Global RepTrak® 100

The 2021 Global RepTrak® 100 is the definitive ranking of corporate reputation for the world’s leading companies. The Global RepTrak 100 showcases how people feel, think, and act towards companies globally. For over a decade, The RepTrak Company™ has ranked the top 100 most reputable companies to celebrate global reputation leaders.

The RepTrak Company measures a company’s corporate reputation using Reputation Scores – scores from 0-100 that measure how people feel towards a particular company.  Reputation Scores demonstrate a strong positive relationship with business outcomes, such as people’s willingness to buy, recommend, or trust a company. The companies with the highest Reputation Scores made the top 100 ranking.

Our Methodology

To determine the 2021 Global RepTrak 100, The RepTrak Company analyzed reputation data for over two-thousand companies. For consideration, a company had to meet the following criteria:

  • Is a corporate brand with global revenue above USD $2 billion
  • Must achieve a global average familiarity threshold above 20 percent in all fifteen countries measured and a familiarity threshold above 20 percent in eight or more of the fifteen countries measured
  • Must reach a qualifying reputation score above the median score (i.e., 67.3 points)

The 2021 Global RepTrak 100 ranking is based on 68,577 respondents collected globally across the 15 largest economies through online surveys. Data for this survey was collected from December 2020 through January 2021.  

You can download the full report HERE.

Do you think The LEGO Group can keep up this reputation for the next year and hit number 1 for a third time in a row? Comment below!

Happy LEGO Building!

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